Independent product studio — Reykjavík, Iceland

Anythingworthbuilding.

One studio, a notebook full of ideas, and the stubborn habit of shipping them. From parents' group chats to VR driving lessons, we build the small, useful products everyday life keeps asking for.

07products
in the works ↓

The
work

Many ideas.
One way of working.

A / Small first

Start with the smallest thing that helps.

Every product begins as one useful screen, not a roadmap. If it earns a second screen, it gets one.

B / Real problems

Built from everyday friction.

School logistics, groceries, hair colour, first homes. The ideas come from life, so they get tested on life.

C / Iceland outward

Proven at home, made for anywhere.

A small market is a fast teacher. We launch in Iceland, learn quickly, then take what works further.

Partners, grants, early users, curious people

Got an
idea? Same.